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WINTER COMMS part 2: Using a Twitter thread to communicate a complex point

1 Mar 18

It’s the winter and of course the council never treated the roads.

Ever. Only thing is, yes, they do. But icy blasts can see things deteriorate quickly. Perth Kinros Council made that very point using a Twitter thread. This is the convention of linking a series of tweets. For me, this functionality is a gamechanger as it moves things from 140 characters to as many characters as you like. They used two shots from a traffic camera. One to show…

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