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VIRAL COMMUNITY: How the viral parking warden video started in a Facebook group… and what we can all learn

26 Jul 18

If you’re not thinking about Facebook groups you’re missing a huge chunk of how the population is consuming the media.

Your corporate page is fine. But the reality is that most people are in groups or following local pages. Last year, I ran some research on what an average week looked like in a town of 150,000 people. The results blew me away. There were more than 570 groups and pages in the town of Braintree. But that was a quiet week…

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