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Great Charity Writing and Content: 8 Top Tips

16 Apr 18

B elow are eight top tips on great charity writing.

1.“Be interesting or useful – it’s not about you, it’s about your audience” People want to read things that are either interesting or useful to them, said Matt Haworth from Reason Digital back in 2015. High quality, engaging content should be 80% something your audience will appreciate, and 20% about your organisation and your ask. 2.“Appeal on an emotional level – not rational, not statistics”…


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