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The Dan Slee Blog

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SPOT ON: Why GDS’s Social Media House Rules rule 

19 Sep 17

For three years I was the sole voice of the council’s Twitter and for five years drew-up its social media strategy and tactics.


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CAKE STOP: My most depressing moment in local government involved chocolate cake 

19 Sep 17

“The thing is, Dan,” someone very senior once told me, “if we asked people what they want, they’d just say chocolate cake.


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SHOW, TELL: Great ideas are likely to die if they’re not well communicated 

18 Sep 17

The earlier you involve your comms team in a new project the more chance it has of being a success.


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GRANICUS EIGHT: Eight years of learning and a man called Dave 

12 Sep 17

Eight years ago I walked into a room in Birmingham for the last few minutes of an event about digital communications hosted by a relatively new company.


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PRINT DIGITAL: Local newspaper’s past and future and why comms should be bothered 

12 Sep 17

I saw the past and I saw the future of newspapers within a few days of each other.


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LIVE TALES: Live streaming and Hurricane Irma 

10 Sep 17

There’s always moments when a new digital platform comes into its own.


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PRINT TALE: What journalism can teach you about where communications should be headed 

1 Sep 17

I remember where I was when the old news media died for me.


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VIDEO TIMES: Updated optimum video lengths for social media 

31 Aug 17

There is nothing that is quite as good as showing you the fractured landscape than video .


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PRO VIDEO : How to get the most out of LinkedIn video 

26 Aug 17

At last, LinkedIn has joined the race to encourage people to consume video on the channel.


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AUNTIE SOCIAL: Why the BBC should be your new favourite corporate account 

24 Aug 17

I’ve often said that the secret to decent digital communications in being human.


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Five things I can tell you after helping train 1,000 comms people to shoot video 

24 Aug 17

Three years ago I was sitting at my desk working through a social media review of an organisation.


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A PLANNING PLAN : Bad comms plans and Anthony Scarramucci 

3 Aug 17

I do try and avoid commenting on news stories on this blog.


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FAKE NEWS: It’s time to get serious with fake admins for your Facebook page 

1 Aug 17

It seems as though the noose is tightening around Facebook pages that are run by a overlooked-until-now dodgy practice.


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LIKE PRACTICE: How do I practice a Facebook Live without anyone seeing it? 

26 Jul 17

I get it.


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STUDY: I saw the news on Facebook, oh, boy… 

25 Jul 17

Beatle John Lennon once sang ‘I read the news today, oh boy.


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POST HASTE: Your cheque presentation… what do you want to achieve? 

25 Jul 17

There is a reason why I try and search for people outside my home sector.


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APPLE REMINDER: Jony Ives and what they want not what they need 

24 Jul 17

There is a point I keep coming back to over and over and over again from a blog post I wrote a while back.


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PATHWAY: We are alone together 

20 Jul 17

You need good boots and a wise head to walk the Appalachian Trail.


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FIFTH LIST: 23 things and a safety net from commscamp 

18 Jul 17

A couple of days on from the 5th commscamp in Birmingham and the dust has settled a little.


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FACE PALM: When is a Facebook campaign not a Facebook campaign? When it ignores people on Facebook 

17 Jul 17

Almost a decade ago there was a drive to encourage people to have a say about the future of their city.


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TAKE THAT: How to rebut stories as well as the BBC 

6 Jul 17

The BBC are known for quite a few things… Wimbledon coverage, Comic Relief, the Nine O’Clock News and now cutting rebuttals.


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GROUP BOOST: Why you need to think differently about Facebook groups 

29 Jun 17

Something rather marvellous happened on the train this morning.


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ARMY FOOTAGE: When NATO invited a comedian along to reach a new audience 

28 Jun 17

There’s been a lot just lately about going through influencers to talk to your audiences.


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LIVE COMMS: 35 things you can use live video for 

12 Jun 17

More than a fifth of Facebook users have used the new live feature and the numbers are growing.


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GO LIVE: Tips on shooting live video on election night 

29 May 17

Yes, you will have to think about live video on election night Yet again, the most important night of the year for local government comms is almost upon us… election night.


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NUMBERS: Survey: Press Releases are Sunday Best 

25 May 17

A few weeks ago I blogged about press releases and asked people to educate themselves as to how effective they now are.


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FAKE NAME: Your Facebook work profile work-around needs to ended… urgently 

17 May 17

It’s astounding the number of people playing fast and loose with their organisation’s Facebook pages.


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NEW STAND: What a Facebook live broadcast from a newsroom tells us about journalism today 

14 May 17

What was also encouraging was talk of new uses of technology.


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PRESS MARK: Educate your client on how alive their press release really is 

11 May 17

A simple question dropped into my Facebook timeline this week: ‘Press releases.


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FUTURE PLAN: How to Write a Comms Plan: 10 steps and a download 

1 Apr 17

A good comms plan helps you to get to where you want to go… without one you are almost certainly going to fail.


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LONDON ATTACK: six tweets that show how the public sector comms stepped-up 

23 Mar 17

When a terror attack struck London the people who ran towards it were members of the public sector.


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GONK GONE: Stop the free stuff, there’s no money 

15 Mar 17

Not long ago a council launched a snazzy video for residents on how they were looking to make millions of pounds of cuts.


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GOOD COMMS: Who, what, when, where, why… but most of all WHY 

11 Mar 17

There is an amazing post doing the rounds on Twitter.


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BOTTOM LINE: Don’t be a glorified shorthand typist 

11 Mar 17

I keep saying this over and over.


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DIGITAL COMMS: There is no final victory 

6 Mar 17

When can we declare victory on the shift from old-style comms alone to the new stuff? When the Ofcom stats show how people are using the media? When you make a slick presentation to someone important and they get it? Or is this a constant house-to-…


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VIDEO LESSON: What a cringe-making public sector video can teach you about making a non-cringe-making video 

5 Mar 17

Stilted, awkward and forced.


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RED LIGHT: Why be a comms person in the NHS if you can’t stop a bleed? 

5 Mar 17

In the worst half hour of my life, my wife struggled to give birth to our first born whose heart kept stopping.


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NEWS FLASH: Fake news at the Parish pump… and what comms and PR people need to do about it 

14 Feb 17

  You need to think about fake news.


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OMG PR: Weirdest Questions Asked by Journalists of Public Sector Comms and PR people 

3 Feb 17

For a while now I’ve been banging on about the importance of Facebook groups.


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LIVE MESSAGE: Now Facebook Live has come of age 

29 Jan 17

Late Saturday night just as I was going to bed somethingremarkable happened.


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TRAINER TALE: What a student’s Adidas advert can teach the public sector 

5 Jan 17

There’s been a trend for story telling by video that packs an emotional punch.


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SOCIAL RIPOSTE: The greatest public sector tweet in a long time is also mildly depressing 

4 Jan 17

​This is the greatest tweet I’ve read from someone in the public sector in a long time.


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CAKE TALKING: #brewcamp is back 

20 Dec 16

Its back… and God, how I’ve missed it.


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VR WOW: What virtual reality journalism and comms may look like 

20 Dec 16

“One of the most boring debates to have is the future of news debate,” someone I rate once said.


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COMMS CHALLENGE: How could public sector organisations challenge post-truth? 

14 Dec 16

‘It wasn’t supposed to be like this,’ is the first line of a blog post about post-truth and the internet I never got around to finishing.


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SOCIAL PROBLEM: The trouble with communicating social care 

13 Dec 16

Social care is in crisis and there are warnings it is about to pull local government and the NHS into the abyss.


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EMOTION CONNECTS: The Polish Christmas TV ad… not a dry eye 

9 Dec 16

Look, I’m slow to this, alright? But remember that stuff we were talking about on head v heart? All that gubbins about head v heart and the Christmas TV ads use emotion to connect with people? Have you seen the Polish Christmas TV ad? It’s the …


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LIKE: Five types of social media policy… and a sixth 

7 Dec 16

I like this lots.


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SOCIAL CUP: How to do social customer services… a lesson from Yorkshire 

6 Dec 16

Look, this is lovely.


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CAFE SOCIETY: How the secret of coffee and cake can network your organisation’s comms 

5 Dec 16

For five years I worked in the public sector trying to embed digital communications across the organisation and in that time we found two secrets.







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